If you’re stuck thinking about your client avatar, or maybe you’re not clear on exactly how you can help with your product or service, it’s time to ditch the marketing gurus for a simpler solution.
YOU ARE YOUR AVATAR. (the past you)
Who better to understand the pains and frustrations in your journey than you.
When you apply this with the common aspect of human psychology as identified by Carl Rogers – “What’s most personal is universal.” this simplifies your business messaging.
This means that what you’ve been through, others are going through. So you can use your lessons and insights to helps others.
Keep listening to hear more about why this helps with Business Alignment.
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